Over and Under Exposed
As I quickly skimmed through the now extensive collection of photographs I have amassed to find one for my blog post today I began to wonder why Calvin and I were taking so many pictures. Out of the hundreds of images taken of me at this point in time there are probably a handful that are well...iconic. Only a very small number are memorable, ones I return to, that are signifiers, that represent. As a massive consumer of text since a very young age, I am now becoming a massive consumer of visuals. At what point does something become too much and actually blur into nothingness? And is there ever something that remains like a ghost? As a purveyor of visual images how can I produce something that lingers in someone’s memory long after the photo disappears from the now almost infinite number of feeds?
This week in my fashion bibliography I shared a link to a story about a recent performance piece, Sur-exposition, the product of the on-going collaboration between the director Olivier Saillard and the actress Tilda Swinton. This time joined by Charlotte Rampling, the show is part of the Festival d’Automne à Paris, an annual event around the time of Fashion Week, that Saillard and Swinton have supported for years with such pieces as Cloakroom – Vestiaire Obligatoire and Eternity Dress. Sur-exposition translates to “overexposure,” and takes on the questions I am posing.
As I make decisions about where I want to take my project, I have been told frequently by “experts” in marketing, the world of digital business and social media that I need to post much more frequently than I do. They advocate a blog post everyday and new photos going out on Instagram and Facebook at least 4-5 times a day. The actresses and Saillard remind us in this piece that good curation is never about quantity. I post every three days and that seems to work for me. I don't just mean pragmatically, I mean artistically as well. I like to see how long a photo can sit on Instagram and still be visited and get a comment or a like. If someone misses a day or two they can come to my feed and not have ten subsequent meaningless posts and miss the one I really want them to see.
As I think through questions like re-designing my blog visually, how often to post on all my platforms and how to work with brands, I am once again inspired by my favorite style icon Tilda Swinton, performance art and emerging fashion designers. The jacket I am wearing offers for me a compelling visual of what it means for a design to contain the opposition of overexposure and underexposure.
What makes a blog post and/or a photograph something that stays with you?